After years in the ruthless commercial real estate business, Jonathan Keyser made it his mission to go against the grain, revolt against ruthlessness, and launch a company that would change the business world through selfless service. After seeing unprecedented success through the selfless service model, the Keyser Institute was born to teach and inspire other businesses to do the same.


At the Keyser Institute, our sole purpose is to train and empower the next generation of selfless leaders and organizations , so that they too can be living, breathing proof that a selfless service strategy can lead to unparalleled culture, steadfast employees, a loyal client base, immense growth, and abounding success. We work directly with organizations and their people to bring long-term success through relationships that are built upon a cultural standard and the embodiment of selfless service.

Keyser Institute’s training and workshops focus on the Three Levels of Selfless Reinvention. Through Reinventing Yourself, we teach leaders and individuals to identify and refocus internal mindsets to serve others without concern for personal gain. Through Reinventing your Culture, we teach leaders to be purposeful in supporting their teams, and teams to be purposeful in supporting each other so that they thrive as a unified entity. Through Reinventing your Client & Collaborator Relationships, we teach leaders and teams to be effective in meeting the needs of those in the community and those connected through business relationships so that they build an unmatched reputation for service, quality, and reliability within their industry.


You’re here because you want the real deal. To be successful with a selfless service business construct, this methodology has to be built into your culture and instilled in the minds of your team members. The groundwork of selflessness needs to not simply be taught, but demonstrated by each and every person within your culture. This takes time. It takes being patient with yourself and your company. More importantly, it takes the guidance of an experienced team that can come alongside your organization to identify roadblocks early on and provide a faster and easier path to creating long-term, extraordinary success through selflessness.


To live within our own dedicated culture of selfless service, we have put together a free roadmap with actionable steps for your benefit. This roadmap shares the obstacles to selflessness that Jonathan encountered on his own journey—and those you’re seeing in your own journey—and offers you and your organization a kickstart to your own path to a selfless service culture.

Download the Roadmap