Keyser Business Brokers
Whether your dreams include owning a business, retiring from one, or simply helping a business grow to its maximum potential Keyser Business Brokers' are here to be your relentless client champion during the business buying and selling process. Using a collaborative team approach, we ensure that every client receives the best marketing strategies available for expediting business sales and purchases. We also have extensive business evaluations expertise in in which we assess the value of a business and help you gain the upper hand.
The Challenge
Before its grand headquarters relocation, Equality Health operated out of multiple brick buildings in the warehouse district of Phoenix. While the spaces reflected Equality Health’s fast-paced, tech-enabled start-up culture, the separated facilities created inefficiencies. Additionally, the locations had parking and ingress/egress challenges and lacked the desired visibility for the Equality Health brand overall.
Opportunity Targetting
For Equality Health, space consolidation, improved brand visibility, accessibility, and alignment with its customer base were top priorities when considering a commercial real estate alternative. They hoped their new space would empower them to continue their mission to serve the underserved while attracting top talent to spur growth.
Keyser scoured the market for cutting-edge, Class A space that would support Equality Health’s goals and investigated all pieces of vacant land along centrally located Highways for potential ground-up development. Keyser created a point system based on Equality Health’s wishlist; this helped Equality Health’s leadership compare property options with a qualitative matrix, employee mapping, and financial analysis.
To Equality Health, Success Looked Like…
One- or two-story flex or office property
Located in an underserved, yet reasonably safe area
New development, redevelopment, adaptive reuse opportunities
Single Tenant Property
Located in an easily accessible, high traffic area with close proximity to public transportation
Look and Feel aligned with Serving the underserved population
Cutting-edge industrial aesthetic
Freeway Signage and Visiblity
Opportunity to regentrify an area, while also focusing on employee safety
Centrally located
Alignment with lease expirations
The Results
Keyser identified a space available for sublease and was able to negotiate
- An initial five-year sublease rate 50% lower than other Class A asking rates
- A five-year direct rate roughly 28% below other Class A spaces
- 6.5/1,000 SF Parking Ratio
- Highway Signage & Brand Visibility
- The inclusion of furniture, making the space “Plug-n-Play”
Today, Equality Health’s new HQ has premier signage along the Loop-101 Highway, located within the boundaries of the Salt River Pima-Maricopa Indian Community Reservation, with the cutting-edge look and world-class buildout to reflect the evolution of Equality Health’s desired corporate image. This beautiful Class A space has the amenities to attract talent, such as an on-site fitness center, basketball court, wellness rooms, cafeteria and full commercial kitchen, and outdoor workspace areas.
About Equality Health
Equality Health is a healthcare company that deploys a whole-person care model that helps independent practices adopt and deliver value-based care for diverse communities. Its model offers tech, care coordination, and hands-on support to optimize practice performance under the new payment model.